You’re invited to the BIGGEST and BEST FOOD SHOW in the country: WOFEX 2011, now in 2 locations – World Trade Center & SMX Aug 3-6, 2011 (www.Wofex.com)

With the remarkable success of WOFEX 2010, World Food Expo continues to be the food and beverage industry’s main source of supply solutions.

The phenomenal rise of the event in terms of exhibitor bookings, visitor traffic and sales generated has reinforced its growing importance in the industry.

WOFEX 2011 will be held from August 3 to 6, 2011 at both World Trade Center and SMX Convention Center, Metro Manila, Philippines and we invite you to be part of our continued growth.

Dubbed as “The Ultimate Food Show Experience”, WOFEX continues to co-locate events that bring together all segments of the food and beverage industry.

As we bring together buyers and sellers, your participation in WOFEX 2011 might as well be the best business decision you will make.

Also making a successful return is the 2nd PHILIPPINE CULINARY CUP, destined to be the most prestigious culinary competition in the country where the best meet to compete!

Experience why WOFEX is the Philippines’ biggest & most anticipated food show.

For inquiries, please call Premier Events Plus Group Inc.
Tel: (02) 929 79-63 / 929-79-93 / 920-81-36
www.pepgroup.com
www.wofex.com

WORLD TRADE CENTER (WTC) & SMX CONVENTION CENTER (SMX)
LINE-UP OF ACTIVITIES

AUG 3, 2011 (DAY 1 – WED)
TASTE EXPO STAGE (WTC)
10am
The Art of Italian Cuisine by Chef Salvatorre de Vincentis,Italian Chef, Edsa Shangri- La, Manila
11am
Cooking Authentic Cantonese Cuisine by Chef Tony Sum Kok Loong, Executive Chinese Chef, Edsa Shangri-La, Manila
12nn
Cooking Demo with Sunbest by Chef Michael Bautista
1pm
Best Cooking Results With Advance Cooking Technology
2pm
Corn Supremo: Marca Leon Polenta and Marca Leon Corn Oil
3pm
Food for Better Life by Chef Michael Bautista
4pm
Cake Decorating by Ms. Evelyn Villegas
5pm
Easy Juicing with Breville
TASTE EXPO STAGE (SMX)
10am
TBA
11am
Health & Nutrition
12nn
Baking Quality with California Cheese by Chef Robert Jorin
2pm
Cooking with GE
3pm
Fruits & Vegetables Carving by the Hotel & Restaurant Chefs Association of the Philippines (HRCAP)
5pm
TBA
SEMINAR ROOM A (WTC)

10am
European Breadmaking (P800)
2pm
Ferna’s World of Flavors
SEMINAR ROOM B (WTC)
10am
Food Safety
1pm
Coffeology I ™
2pm
Restaurant Management (P800)

AUG 4, 2011 (DAY 2 – THU)
TASTE EXPO STAGE (WTC)
10am
Modeling Edible Animal Sculpture by Chef Peachy Juban
12nn
Innovating your Cooking Experience…100% Healthy Fast & Easy
1pm
Best Cooking Results with Advance Cooking Technology
2pm
Cooking Demo by Center for Asian Culinary Studies (CACS)
3pm
Mix & Match Beverages by Da Vinci Gourmet Syrups & Sauces
4pm
Culinary Session with Sunnex Chef Niño Logarta

TASTE EXPO STAGE (SMX)
11am
Healthy Cooking
12nn
French Cuisine by ICF-FEU
2pm
Successful Pizzas with US Dehy, Tohm Lehmann
5pm
Cooking with GE
6pm
Culinary Delights by ELBA

SEMINAR ROOM A (WTC)
10am
Hopia The Old Fashioned Way (P800)
1pm
Internet Marketing by Donald Lim
3pm
How To Apply Fiber Technology Into Your Meat Products (P500)
SEMINAR ROOM B (WTC)
10am
Importance of a Coffee Training Program
11pm
Creating Profits from Signature Beverages
1pm
Tropicalized Chocolate Cakes, Pastries & Confectionery
4pm
A-Z’s of Opening a Café/Restaurant
SEMINAR ROOM C (WTC)
10am
Food Safety by Ecolab
11- 6pm
The 7-Point Formula for Successful Food Cart Start-up and Operations
Home Based Commissary Operations & Distribution (P2,500)

AUG 5, 2011 (DAY 3 – FRI)
TASTE EXPO STAGE (WTC)
11am
Easy Juicing with Breville
12am
Cooking Demo with Sunbest by Chef Michael Bautista
1pm
Best Cooking Results with Advance Cooking Technology
3pm
Tapas Celebration by Chef Mike Bautista
4pm
Culinary Session with Sunnex Chef Mitchie Sison

TASTE EXPO STAGE (SMX)
10am
“Umami in the Culinary World”, speaker Doctor Nemencio Nicodemus and
cooking demonstration by Chef Rosebud Benitez
12am
Australian Meat Innovations by Meat & Livestock Australia
2pm
US Dehy for Caterers and Food Manufacturers, Chef Jill Sandique
5pm
Cooking with GE
SEMINAR ROOM A
10am
How To Be A Canteen Concessionaire (P800)
2pm
How To Start A Quick Food Business (P800)
SEMINAR ROOM B
11am
Food Costing by Aileen Jaraza of Blue Plate Consultancy Inc. (P500)
1pm
LPG Product Knowledge and Safety Seminar
2pm
Food Safety by Ecolab
3pm
Brew Profits from Espresso
4pm
Choosing the Best Legal set-up for your Business
SEMINAR ROOM C
11am- 6pm
How to Start and Manage your Catering Business (P1,500)

AUG 6, 2011 (DAY 4 – SAT)
TASTE EXPO STAGE (WTC)
10am
Malaysian Cuisine by Chef Alex Chong, Executive Chef, The Heritage Hotel Manila
12nn
Wilton Cake Pops by Chef Jackie Ang-Po
1pm
Best Cooking Results with Advance Cooking Technology
2pm
Wilton Cookie Pops by Chef Booboo Maramba
3pm
Sousvide Cooking with Chef Philip Golding
4pm
The Ultimate Beverage Applications & Flairtending Demonstrations
TASTE EXPO STAGE (SMX)
10am
Cooking with the PBA Players by Petron
12nn
International Cuisines by the Hotel & Restaurant Chefs Association of the Philippines
2pm
Ang Sikreto ni Eddie “Manoy” Garcia Revealed – Healthy Recipes with U.S. Dried Fruits & Nuts
by Chef Jill Sandique and Eddie Garcia
3pm
Ocean Bartending 101
5pm
Flavors on Fire
6pm
Cooking with GE
SEMINAR ROOM A
10am
From A Hobby To A Profession: Learn The Secret of Foodstyling & Food Photography Seminar
By Mark Floro and Linda Floro (P1,000)
4pm
Plated Desserts by Chef Ernie Babaran of Iscahm (P500)

SEMINAR ROOM B
10am
Success thru Technology with PLDT SME
11am
Prospects in the Barista Profession
1pm
Easy Profit Coffee Business
3pm
How to Start and Operate a Meatshop Business (P800)
SEMINAR ROOM C
10am
Marketing Innovation by Mr. Josiah Go
11am- 5pm
Effective Marketing of your Brand Online and Offline (P1,500)
1. Anton Diaz “Blogging and Facebook Marketing Secrets Revealed”
2. Sulit.com.ph “Best Techniques using Online Classified Ads to reach your Target Market”
3. Jovel Cipriano “Using E-commerce to sell Dilis & Dried Mangoes to the World
(the PinoyDelikasi Experience)
4. Eireen Diokno Bernardo “Selling to the Global Marketplace using Ebay and Paypal”

SMX CONVENTION CENTER ACTIVITIES

2011 PHILIPPINE CULINARY CUP
Competition Categories :

a. K – SAVORY CATEGORIES

1. K1 – FILIPINO CUISINE CHALLENGE
2. K2 – YOUNG CHEFS TEAM CHALLENGE
3. K3 – AUSTRALIAN LAMB
4. K4 – U.S. BEEF
5. K5 – U.S POULTRY
6. K6 – PORK
7. K7 – LOCAL FISH OR SEAFOOD
8. K8 – PASTA
9. K9 – ICE BREAKERS

b. P – PASTRY CATEGORIES

1. P1 – PLATED DESSERTS
2. P2 – WEDDING CAKES
3. P3 – PASTRY BAKERY SHOWPIECE
4. P4 – PRALINES and PETIT FOURS
5. P5 – DRESS the CAKE
6. P6 – ASIAN PASTRY CUP 2012 QUALIFYING ROUND
7. P7 – FANTASY DESSERTS

c. B – BEVERAGE CATEGORIES

1. B1 – PHILIPPINE BARISTA CUP
2. B2 – FLAIRTENDING
3. B3 – MIXOLOGY/CREATIVE COCKTAILS